Selling your home:

Even in this market of uncertainty, we believe that a properly priced home will always sell. As your marketing consultant we will analyze recent sales data, tour current listings and speak with fellow Realtors about pending and sold listings in order to market your home at the proper price.  We understand that you want to capture the most profit from your home, so we spend ample time and thought establishing that initial price.  We have found that over-priced homes often grow stale from inactivity, require a costly price reduction and bring frustration to the sellers.  Homes that are priced competitively sell quicker, giving you the opportunity to maximize your proceeds.

Another important facet to maximizing your profits is choosing the appropriate repairs and improvements to make to prepare your property for sale.  We will help you eliminate, rearrange and face lift. 

  
Once your home is on the market, we will actively market your property to other realtors, seek buyers, and make sure that your property is easily accessible. You will be afforded the benefits of working with Coldwell Banker, the premier Residential Real Estate firm in the United States and around the world (see "About Coldwell Banker" ). 

We know that the highest offer is not always the best offer. Screening of potential buyers and properly analyzing their financial stability is a vitally important task. In this market it is crucial to choose the most qualified buyer, one who will be able to complete the steps required to close escrow.  In selling your home, we will carefully assist you in choosing the best offer and negotiate on your behalf, always seeking your best interest.
 

Finding a Home:

We understand that buying a home can be a very emotional, personal and exhausting decision.  Often it is one of the most important decisions you make in your life. We love homes, and are passionate about those in the greater Pasadena area. Our job is to stay up to date and versed in the inventory on the market. When we look at homes, we carefully take into consideration your needs while carefully assessing the property's value. There is so information available on the internet, but as members of the Multiple Listing Service we have access to the most current and up to date information. We are able to customize this information and communicate to you through email.  The market is very active at certain price ranges, and you need a Realtor who is always on the lookout.  Once we identify your home, we will work hard to negiotiate the best price and terms for you and guide you through the process of closing the escrow.